In time for the summer travel season, financial giant Chase has announced that its Freedom and Freedom Flex cardmembers can earn 5% cash back on gas, EV charging, public transit and selected live entertainment purchases.
Hurrah! Yet another perk of driving electric. But before we start planning a transcontinental road trip, let’s look at the fine print. Chase Freedom cardholders already earn 1.5% cash back on all purchases, and the special 5% goodie only applies from July 1 through Sept. 30 of this year.
Furthermore, as our ICE-driving friends are probably tired of hearing, charging up an EV isn’t that expensive anyway. A round trip between Tampa and New York might cost me around $400 in public charging fees (tops), in which case Chase’s generous summertime special would save me a whopping $14.
No, the significance of Chase’s announcement is the fact that the company saw fit to include EV drivers in its marketing scheme. A few years ago, when EV drivers were thin on the ground, most marketers wouldn’t have gone to the trouble of courting us. As public charging sites proliferate along the highways, EV drivers are becoming more visible, and businesses that cater to travelers are taking notice.
Also, as every marketing maven knows, it isn’t the amount of savings, but rather the warm glow of getting a special deal that really matters.
“When cardmembers earn 5% cash back on everyday purchases, like filling up the tank, hopping on the subway or catching a live concert, it can feel really meaningful,” said Wittney Rachlin, General Manager of Chase Freedom. “That’s the idea behind our Q3 categories: we want to reward routine spending cardmembers are already doing this summer so they can put more toward the moments that make the season special.”
Source: Chase
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